10 Steps to Build a Strong Personal Brand

10 Steps to Build a Strong Personal Brand

Make Your Passion Your Paycheck

Attention All Creatives and Entrepreneurs

We live in a time where your personal brand is very influential in how others perceive you and your online persona. That’s why we must keep as much control over it as possible so that we can represent ourselves authentically and with purpose. This is very important, especially if you are a creator or an entrepreneur. I’ve been trying to establish a strong personal brand that fully represents me as an individual. Throughout researching this topic thoroughly, I’ve learned and condensed the valuable information into a quick read for you!

Establish Your Purpose.

To help you with this, answer these questions in a journal and identify common themes.

  • What are your interests?
  • What is your personality like?
  • What do you love learning about?
  • What could you talk about for days?

If you’re having trouble with this, turn to your friends and family and ask them what type of advice do they seek from you. What are three words that pop into their mind when they think of you?
Use this is a base start in establishing your purpose.

Have a Homebase
Find the right platform to house your brand; for me, it’s my website.
I recommend a home base that can’t be taken away from you. Instagram could one day vanish just how vine did. Having your own website to store your content is a great way to ensure that your brand will be around for years to come.

Establish a Brand Identity.
Your brand must tell your personal story, authentically. Having a unique brand will help you set yourself apart from others. People should be able to identify if a post is from you by its presentation. Remember, you’re telling your story through your brand, so pick colors, a name, and a logo that best represents YOU.

Write Down Your Core Values
Start by answering what do you want to offer your audience? Value? Relatability? Results? Then pick three words you want your audience to feel from your brand and work towards highlighting areas of your story that will evoke those feelings.

Be Consistent in Both Content and Posting.
Don’t let your audience forget about you. Post consistently and make sure that you are consistent in the way you present yourself online, and graphically.

Quality VS. Quantity
At first, you’re going to start with a few followers and some content. Make sure that your content is of value and don’t worry about the number of followers. It’s better to have a few loyal supporters than having lots of followers that don’t interact with your content.

Take Action
Don’t just fake it till you make it. Put in the work, be respectful and professional. This is your brand, your reputation. Respect it how you want others to respect it.

Know Your Audience
Knowing your audience is the key to success! It will help you figure out what to post more off, what products to create, and what type of value you can offer them.

Find Your Niche
Look at what content your audience responds to well. Ask your audience what they want more of, but make sure you’re knowledgeable on the topics you post.

Be Yourself
I know this one sounds cheesy, but showing your personality, being authentic, and sharing your core values will make you stand out. These are things that will set you apart from everyone else trying to do the same thing.

You are unique! No one has lived the life you have. You have so much knowledge to offer others.

I hope that you found this post informative and let me know if you have any suggestions/questions. You can email or DM me @argisa

Only you can be YOU!

5 Must-Have Designer Shoe Dupes

5 Must-Have Designer Shoe Dupes

I LOVE shoes so much that I have more pairs than I could wear in this lifetime. I can’t help myself! From all the years of obsessing over designers, like Chanel, Valentino, Chloe, to name a few, I’ve found the perfect dupes for some of my favorite designs that won’t hurt your soul as you hear your money fly away with every step you take, OUCH!

Here are some MUST HAVE designer shoe dupes!








DIY Lip Scrub For Kissable Lips

DIY Lip Scrub For Kissable Lips

Sugar scrubs are a quick, easy, natural, and an inexpensive way to heal and promote healthy skin. Over the years, I’ve tried many different lip scrubs, homemade, and store-bought, and I’ve found that my favorite is this homemade lemon sugar scrub.

~What You Need~

Avocado Oil 1tb
Cane Sugar 3tb
Fresh Lemon 1/2tb
Mixing Bowl
Table Spoon

~Why These Ingredients?~

Avocado oil is rich in fatty acids, jampacked with minerals and vitamins A, E, and D, which are essential for your skin to flourish. This oil is also able to soak though multiple layers of skin, leaving your lips hydrated from inside out.

Sugar is a natural glycolic acid which helps rejuvenate your lips by breaking down old skin cells and promoting the growth of new ones.

Lemon juice is acidic and well known for its ability to lighten skin, helping your lips be brighter and pinker.


In a mixing bowl, pour three tablespoons of cane sugar then add one tablespoon of the avocado oil.
Mix the two before adding half of a tablespoon of lemon juice.
Mix everything until it’s all one consistency.
Then pour your sugar scrub into a small jar, and it’s ready for you to use!

~How To Use~

Use this scrub once a week, or twice if you’re experiencing very dry lips.
Take a dime size amount and gently scrub your lip in a circular motion for 20 seconds, leave on for 3-5 minutes, then wash with lukewarm water.


If it’s consistency is runny, just add some more sugar.
Double the ingredients if you want to make more.
This scrub is also great for your hands!
Leave it with your skincare products, this way you don’t forget to use it.

Let me know if you tried this recipe and what you thought of it.



Homemade Lemon Lip Scrub

Must-Have Summer Fridays Products

Must-Have Summer Fridays Products
Overtime Mask
CC Me Serum
Super Amino Gel Cleanser

Summer Fridays is changing the game of skincare! Not only are they committed to making incredibly high-quality products, but they are vegan and cruelty-free!

Overtime Mask

The overtime mask helps rejuvenate your skin. This vitamin-packed pumpkin and apricot seed powder, oat kernel protein, and vitamin E serum will leave your skin squeaky clean and hydrated! You don’t need to use much so it will last you months. As if that wasn’t impressive enough, it’s paraben and sulfate-free, no synthetic dyes or fragrances, cruelty-free, vegan, and made in the US!
I like to use this product when my skin is feeling dull. It’s also great to use when you’re having breakouts to get rid of those dead skin cells and rejuvenate your skin.

Super Amino Gel Cleanser

The super amino gel cleanser is incredibly nourishing and so lightweight you barely feel it on the skin.
A little goes a long way. Tip- use one to two pumps and gently massage it in a circular motion on your face and neck for at least a minute before rinsing it off. This cleanser has seawater, which has a lot of essential minerals for your skin, calming irritation, and balancing your skin. This perfect cocktail of 11 amino acids does a great job removing your makeup while leaving your skin refreshed.
So give your skin a drink!

CC Me Serum

The cc me serum brightens your skin while locking in moisture, leaving your skin glowing!
Vitamin c, collagen, botanical cocktail, and squalane are what make this serum so unique. These ingredients will brighten up and even out your skin tone. Great for scarring and hyperpigmentation. Use one to two pumps after you wash your face with the super amino gel cleanser.
It’s very lightweight and feels great on the skin.
Tip- use it as a primer, thank me later.

These products are great for all skin types, especially for acne-prone skin!
They do a great job of gently rejuvenating your skin and giving you that healthy glow we all want.

These products are available at Sephora and at Summer Fridays

Let me know if you try any of these products out and what you thought of them.

Remember, healthy skin is happy skin!


5 Best Luxury Makeup Dupes

5 Best Luxury Makeup Dupes

When it comes to makeup, I can’t resist luxury brands. Boy oh boy can it get pricey! Shoutout to Le Volume De Chanel mascara, AKA my first true love since 2013. With time I’ve been able to find some incredible dupes of my favorite luxury makeup items that won’t break the bank, so you can save up for that Chanel Classic Flap you’ve always wanted!

Le Volume De Chanel
 Laura Geller GlamLash Mascara
Chanel Joues Contraste Blush
“Rose Petal”
Milani Baked Blush
“Dolce Pink”
Chanel Natural Loose Finishing Powder
Maybelline Fit Me Lose Finishing Powder
Georgio Armani Luminous Silk Foundation
 Loreal Infallible Pro-Glow Foundation ($13)
Classic Beauty Blender 
    Dupe from Amazon
($9… for 5!!!)

Either the formula or the color payoff is similar, even with that big price difference! If you try any of these out let me know what your thoughts @Argisa



Zara Outfits Under $40

Zara Outfits Under $40

Since I got so many requests on what I purchased at the Zara sale, I figured I would just make a quick blog post about it!

There were a lot of items on the sale section, it was a little overwhelming. I figured I would see if any textures stood out to me and then just look at those items. I bought 2 tops, 3 bottoms, 1 dress, and 3 pairs of shoes.

Here’s how I styled them. 



Look #1

If you read my previous blog post you know that cutout tops are a top trend for 2020. I grabbed this black cutout short sleeve turtleneck , it stood out to me because of the thick-ribbed fabric that feels high quality. I sized up because I did not want the little cut out to look stretched. Don’t be afraid to size up or down, get the size that gives you the look you want.

I styled the top with these houndstooth print pants. I love the small slit on the front, it allows you to wear a heel and adds a little length to you as well. I wore black square front chunky heels so this outfit is very comfortable from head to toe.



Look #2

This is a bodysuit, which is great since it won’t ride up! Love the silky fabric and warm copper color. It

looks great with these sandy tan pants. High waisted, straight or wide-legged pants are a great way to show off your waist and elongate your legs… oh and


if that wasn’t enough, they slim

your thighs! Ahh, music to my ears!

Styled these with the auburn Zara heels to match the top and bring some color to the bottom. Add a jacket to this for work and take it off for an after-work date!


Look #3



Styled the same top from look #1 with these fun skorts!

Skorts allow you to look good and not worry about anything, especially these since they’re stretchy!

Added the nude and black flats, these are great for elongating your legs as well and it brings that black color down so it’s not only on the top.



Look #4

This dress is casual and adorable.

Love the overall relaxed feel of it. I added the nude and black flats to keep it relaxed but you could style it with heels and some fun earrings to dress it up a bit. The fabric is comfortable and the tie belt accentuates the waist.


These are the 3 pairs of shoes I purchased.

They’re comfortable and will go with a lot of outfits in my closet!

I’m a US W size 7.5-8 and I got sizes 38-39


Remember that just because something is on sale it doesn’t mean that you should buy it. I know it may be a great price but is it something that you are going to use, or will it just take space in your closet?

Look at the fabrics, the stitching, design and overall look/feel of the garment. Don’t waste your money on things you dont need . Funny coming from me, a girl with enough dresses in her closet to attend a cocktail party once a week for a lifetime. But I’m working on it! Let’s be better this year. Let’s purchase with a purpose!


Feel free to reach out with any questions!






-TRL-12 Must Have 2020 Fashion Trends

-TRL-12 Must Have 2020 Fashion Trends

New decade new trends!! Let’s talk about what we NEED to stay stylish throughout the year.

Lucky Brand Bpyfriend Blazer .jpeg
Lucky Brand

  • The Boyfriend Blazer

OK… so we know a blazer is such a staple but in 2020 we are ditching all of the fitted blazers! What we want is an oversized look. We want it to hit past the hip and have a more relaxed feel!

It would be great to pair with a pair of high waisted straight leg jeans to show off your waist and add some length to your legs and an elegant silky blouse to add that feminine softness

This brings us into the second staple for 2020

  • The Straight Legged High Waisted Jeans

Very few things get me more excited than a good pair of high waisted jeans and this year is all about the high wiasted straight leg denim!!!

If you’re like me and have some curves, this is the trend weve been waiting for! The streight leg highwaisted jean does two things flawelesly. 1-schinces you in the waist 2- makes your legs look longer. Who doesnt love that!


  • Cut Out Tops

One-shoulder cut out tops or just cutout tops, in general, are so in right now!

Interesting cut out shapes to show off your clavicle are edgy with the right amount of sexy. I’m excited to try this look with high waisted jeans, a small heel, and artsy jewelry.

I love clothes with interesting shapes and fits, I’m so here for this trend.

  • Anything Vintage

    Vintage Dior 

Vintage never goes out of style. Go into your mom’s closet, go into your grandma‘s closet, and grab those unique vintage pieces.

It can be vintage bags, jewelry, jackets. Anything vintage I think is a must-have for this year. I love to pair vintage pieces with anything I can. A cute outfit would be a silky midi dress, boyfriend blazer, vintage jewelry, a vintage purse, and a cute square front heel.

We’re moving more towards sustainable fashion so hit those vintage/second-hand stores and find some unique pieces

  • High Quality Fabrics

As we become more aware of sustainable fashion and purchasing with purpose, investing in good high-quality clothing is a must. Especially when it comes to basic pieces.

You’re going to be reaching for these pieces on a weekly if not daily basis, so you want to make sure that what you’re purchasing is of good quality. This way we can reduce waste by not needing to repurchase items as frequent

  • The No Makeup Look

The days where we would wake up and do a full face of makeup are gone! This year it’s all about letting your skin breathe. Applying minimal makeup to accentuate your features, not to change the way that you look but to bring out your natural beauty.

Use a bb cream and a light cream blush. Use the same cream blush on your lips and eyelids. Apply a light coat of mascara and anything else you feel would complete your look, maybe a little highlighter. Keep it simple and let your skin shine!

By Far
  • Square Shoes

Brands like Fendi and By Far have done this very well. I love the square shoe look, it adds a little more edge to your outfit. I’ll be trying this throughout the summer on heels! They’re also super comfortable (no squeezing toes!)




  • Boater Hat

 I love hats but I don’t wear them that much. I have a lot of hair that’s crazy and curly so if I put a hat on top of it and then end up taking it off later it’s just gonna be messy so I can never commit to wearing a hat throughout the day. With that being said… I am going to be trying it especially since the boater hats are a looser and more relaxed. They add some vacation vibes to your outfit. An easy outfit to add the hat to would be, a sundress, comfortable flats, a relaxed denim jacket, and a crossbody bag. You can wear this throughout the year by getting boater hats in different fabrics.


  • Chunky Military Boots

Saw this a lot on the runway. I think that it’s an effortless way to add some edge into your outfit, and since military boots are super comfortable it’s a win-win situation! The Dr. Martens Leona 7-Eye Hiker Boot is a great option. They’re timeless, extremely comfortable but still feminine and rebellious.

  • Big Fun Sleeves

If you’re a fashion addict and royal history admirer like myself, you already have a closet full of fun sleeves! Thankfully this trend is here to stay awhile. Wear blouses with big sleeves under tight spaghetti strap dresses for a fun layered look or with a pair of faux leather pants and a heel. Either way, you will look fabulous!


  • Slouchy bags/pillow bags

Even though I will never give up my structured bags, I’m still very excited to try this look… mostly since it’s basically a carry around pillow hehe! Jokes aside tho. These bags have a laidback vibe and are very versatile to wear. Grab it to go out to lunch with the girls, hair- beachy waves, wearing a comfy blouse and some comfortable high waisted straight leg denim paired with a little heel or for a date night, a silky low cut slip dress, hair up in a ponytail, layered necklaces, and an elegant heel.

  • Fashion earrings

Bold earrings are in again! They’re a great way to elevate your outfit from something casual to a little sassier. If you feel that your outfit is missing something, add bold earrings. Look for elegant, artsy shapes made out of high-quality materials. Choose something artsy and elegant. I’m all about accessories, they make the biggest difference.


I hope you are as excited as I am to rock these trends throughout 2020.

Leave a comment below if I missed your top must-have trends or if you have any questions. As always, thank you for reading, and I hope I gave you inspiration to try some new looks!

Stay fabulous



-TRL-Be A Little Extra!

Last night I came home from school, ran up to my room and jumped into bed. Let’s just say I had a REALLY long week! In between taking 20 credit hours and getting my designs ready for my University’s fashion show, I forgot to do something nice for myself. So I got out of bed, grabbed my makeup, hair straightener (I use it as a curler) some cute comfy clothes and off to the biggest, most glamorous mirror in my house I went! Conveniently located in the bathroom next to my bedroom ha!

I put on the new album by Camila Cabello, highly recommend it, then, of course,  my bedazzled cat ears. Because why not! I curled my hair, did my makeup like I was about to take myself out on a date. Next thing I knew I had taken my shellac kit and started doing my nails. I was being so extra that my camera had to come out! I started taking selfies. Yes, me taking selfies…wild I know. Felt like a changed woman.

It was so nice to take the time and appreciate myself. Everyone is always saying to be nice to one another, but let’s not forget that we cant be nice to others if we aren’t to ourselves. I think that in the mists of trying to get things done before deadlines and getting prepared for the day, we forget to take care of ourselves, I know sometimes I do.

Remember to love yourself, and BE A LITTLE EXTRA!


-TRL-6 Ways To Improve Your Mood

Hey all! I hope your day has been lovely, and if not, then here are 6 fast and easy ways to improve your mood!
After a long day, sometimes all we want to do is just lay in bed with a pint of ice-cream and watch a movie. Obviously, that’s not the best way to deal with things. So here are some fast, easy and healthy things you can do to improve your mood throughout your day.

-Step outside
The worst thing you can do while feeling bummed is to stay in your room. Step outside and just breathe, look at the sky, take in your surroundings. Removing yourself from whatever is causing you tension. staying in the same environment will just cause you more stress.

I have this really bad habit (that I’m working on), where I will make something yummy to cheer me up…but 10 pounds later, I’ve FINALLY accepted the fact that eating your feelings is no bueno! Exercising can be very beneficial not only for your body but also your mind. Chemicals such as dopamine and serotonin are released while you exercise, thus making you happy! So you improve your mood and tone up! You can hit the treadmill or do some abs and leg exercises in your backyard or bedroom floor works just fine!

-Turn on some music
Music is very powerful. It can take you back to some great memories. I really like to listen to Luke Bryan. It takes me back to my senior year of high school when my friends and I used to drive around the Metro parks with our windows down, so country I know. But listening to an old song can make you feel much better.

-Take a shower/bath
I’m at college and unfortunately don’t have a bathtub in my apartment, tragic I know! But you can either take a nice relaxing bath or a hot shower. There is something about feeling warm water hit your skin like it’s washing away all of the worries from the day. A great way to clear your head and relax for a bit.

-Watch some youtube videos
People usually say to watch a feel-good movie, but I swear by youtube. One of my favorite YouTubers is Shane Dawson. He has great conspiracy videos that I’m obsessed with! You can also watch a documentary. There is a wide variety to choose from! It helps take your mind off of things.

-Write out what you’re thankful for
It’s hard to realize how lucky we are in the middle of our chaotic day, so when you have some free time, get a piece of paper and write out some things you’re thankful for today. You could write about how you’re thankful for your family, friends, job and even things like your car, etc.
In a week, your mood will improve. You will feel much more energized and ready to take on anything the day may bring your way.

Remember to take care of yourself and enjoy life!